Apparently the green team is dropping the recognized Athlon name when they launch the K10 series later this year. It's name? Phenom, so says DailyTech: Over the next two weeks AMD will slowly begin to introduce its new brand name for high end desktop CPUs. The brand, Phenom, will succeed Athlon on all K10 offerings. Dual-core Agena processors will be labeled as Phenom X2; quad-core Agena as Phenom X4. The halo products, Agena FX and its family, will receive the brand name Phenom FX. Phenom is pronounced as an abbreviated version of the word "phenomenal." AMD's guidance states that the company will promote its Phenom X4 and X2 processors under the premise that Phenom allows its users to "experience the Phenomenal."